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Will increased DVR use cut into TV advertising revenue?

We have been cable free for 6 years. My family gets very little interaction with cable television and I am very proud of that. Nearly all of our television interaction comes when visiting friends and family. Live TV programming is an annoyance, however, and I tend to cut off or turn down TVs when I visit to escape the barrage of commercial advertisements. Have you tuned into a network television show on live TV lately? In an hour of television viewing you could see up to 18 minutes of commercials. Perhaps the increase in commercials is because of the increase in DVR use. Suppose companies figure that if you are actually viewing live … [Read more...]